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Partner Lender
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Founder & Editor · Expertise: Equipment financing, Lender matching, Loan and lease structure
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Sources: partner-lender program data + industry research Editorial standards: methodology Disclosures: advertising + lender relationships

First Business Financial Services Equipment Financing Review

Equipment finance partner lender in our routing network. Profile coming soon.

Soft-pull, no credit impact 50+ partner lenders 24-72hr decisions $0 cost to apply

First Business Financial Services is a bank holding company based in Madison, Wisconsin. Their equipment finance subsidiary (First Business Equipment Finance) provides equipment loans and leases to commercial and small-business buyers, primarily in the Upper Midwest but with national programs.

Program profile

  • Equipment types: commercial trucks, construction, manufacturing, medical, agricultural, specialty
  • Loan size: $25,000 to $5,000,000
  • Term: 24-84 months
  • Credit profile: prime (FICO 680+); selective near-prime
  • Time in business: 2+ years
  • Structures: equipment loan, $1 buyout lease, FMV lease, TRAC lease

What First Business is known for

Bank-funded balance sheet (not securitized), patient underwriting on relationships, and a strong presence in agricultural and manufacturing equipment in the Upper Midwest. First Business also has specialty programs for litigation finance and SBA loans.

Common use cases

  • Established mid-size businesses in the Midwest with relationship-banking preference
  • Agricultural equipment buyers
  • Mid-to-large-ticket commercial equipment ($250K-$2M)
  • Buyers wanting bank stability over securitized lender models

How to apply

Apply directly at firstbusiness.bank. For comparable financing through our partner-lender network, apply at /apply/.

This profile is informational. We currently do not have a partner agreement with this lender. We do not route applications to them. Profile based on publicly available program information; details may be out of date. Confirm directly with the lender for current programs and terms. See our disclosures.

Inside First Business Financial Services equipment financing

Inside the First Business Financial Services equipment financing program

The First Business Financial Services equipment financing program covers a range of equipment classes, credit tiers, and transaction sizes. The standard program offers terms from 24 to 84 months on most equipment, with rate determined by credit tier, equipment age, and transaction size. The mid-range of program coverage (transactions between $25,000 and $500,000 on buyers with good credit) sees the most competitive pricing.

Larger transactions (above $500,000) typically route through the lender direct underwriting team, with a more involved review and slightly extended decision timeline. Smaller transactions (under $25,000) typically run through an automated decisioning system with same-day or next-day turnaround.

Our partner-lender relationship with First Business Financial Services covers the full program menu. When we route your application, the lender evaluates against their standard underwriting and returns terms based on your specific profile. We do not have favored pricing arrangements that move rate up or down; we have access to the same program any direct applicant would see, with the benefit of routing the application to the right desk on the lender side.

The factors that drive your First Business Financial Services rate

Across the deals we route to First Business Financial Services, six factors drive most of the rate spread between approvals. Understanding how each factor maps to your situation lets you forecast where your deal will land before you apply.

  • Time in business. The single most weighted factor for most equipment lenders. Two years in business opens up the full program menu. Under one year narrows the lender pool and often requires larger down payment.
  • Owner background and depth. Years of related industry experience, prior ownership of similar equipment, and any documented success operating the asset class affect underwriting. New entrants to a class price differently from established operators expanding within their lane.
  • Existing debt service. Lenders look at total monthly debt obligations against cash flow. Adding a new payment that pushes the debt service coverage ratio below 1.20 typically requires additional support or a larger down payment.
  • Use of equipment. Will the asset generate revenue immediately, will it replace an existing producing asset, or is it additive capacity. Revenue-replacement deals close most easily.
  • Equipment as collateral. The equipment itself secures the loan. Asset class, age, condition, configuration, and resale market depth all factor into how lenders advance against the cost.
  • Bank statement analysis. Three to twelve months of business bank statements. Lenders look at average daily balance, monthly deposit count, NSF activity, and overall cash flow stability. This is where seasonal businesses get fairly priced if they have the records.

What the application process looks like

Initial soft-pull prequalification. Through us, this is a three-minute application that returns a rate range and indicative terms without any impact on your credit score. The prequalification is based on the credit and revenue indicators you provide, plus a soft-pull bureau check.

Formal application to First Business Financial Services. When you accept the prequalification and choose to proceed, the formal application includes the documentation package (bank statements, tax returns, equipment quote, business documents). This goes to First Business Financial Services for underwriting. A hard credit pull happens at this stage with your consent.

Underwriting and decision. Standard decisions return in 24 to 72 hours. Larger transactions or applications that require additional documentation can extend to 5 to 10 business days. The lender either approves at the prequalified terms, approves at modified terms, requests additional information, or declines.

Document signing and funding. Approved applications proceed to document signing, typically electronic. The lender verifies equipment delivery and acceptance, then funds the seller. Time from document signing to seller funding runs 1 to 3 business days in most cases.

Tax treatment on First Business Financial Services programs

Sales and use tax

Sales tax on the equipment is owed in most states. On a loan, sales tax is typically rolled into the financed amount. On a lease, sales tax is collected on each payment in many states. Equipment delivered out of state has different rules and exemptions in many jurisdictions.

Section 179 expensing

Allows a taxpayer to elect to deduct the cost of qualifying property as an expense in the year it is placed in service, subject to annual limits set by Congress. Most equipment used more than 50 percent for business qualifies. The election is made on Form 4562 with the tax return.

Bonus depreciation interaction

Bonus depreciation under IRC Section 168(k) applies to qualifying property and runs alongside Section 179. The two interact: Section 179 is taken first and is subject to taxable income limits, then bonus depreciation applies to the remainder. Most equipment buyers use both.

Patterns to watch for on First Business Financial Services deals

The patterns below show up across equipment financing transactions, including those routed to First Business Financial Services. None of these are unique to this lender. They are the standard points where buyer expectation and signed documentation can diverge.

Pre-payment penalties

Equipment loans often carry pre-payment penalties for the first 12 to 36 months of the term. Standard structures range from 3 percent of the payoff in year one declining to zero by year three, to a flat fee of $500 to $2,000. If you expect to refinance or pay the loan off early, understand the penalty math before signing.

Down payment timing

Your down payment is typically due at funding, not application. Lenders verify the source of down payment funds for transactions above certain thresholds. Wiring down payment money from a personal account into the business account immediately before funding can flag the deal for additional documentation.

Acceptance-letter timing

The lender funds against your signed acceptance of the equipment. If the equipment arrives missing items, damaged, or not matching the bill of sale, do not sign the acceptance until the seller addresses the issue. Once acceptance is signed, the seller is funded and your leverage to resolve is dramatically reduced.

ACH authorization scope

The funding documents authorize the lender to ACH debit your account for monthly payments. Some authorizations are limited to the regular monthly payment; others give the lender authority to debit late fees, NSF fees, or other charges. Read the ACH authorization clause and limit it where you can.

Common questions about First Business Financial Services financing

What happens to the loan if the equipment is destroyed?
Insurance proceeds go to the lender first to pay off the remaining loan balance. Anything above the payoff goes to you. If the insurance does not cover the full payoff (deductible, depreciation in policy terms), you owe the gap. GAP coverage is available for an additional premium on most equipment classes.
Do I need to disclose other business debt to the lender?
Yes. Lenders calculate debt service coverage on total obligations. Not disclosing material debt can be treated as misrepresentation in the application. Existing business debt is normal and the application accommodates it.
What is the difference between rate and APR on the disclosure?
Rate is the interest rate before fees. APR includes the rate plus mandatory fees (doc fee, origination, certain insurance) expressed as an annualized cost. APR is what you want to compare across offers, not the rate.
Can a startup with no revenue history finance equipment?
Limited paths, but they exist. Startup programs typically require larger down payment (15 to 30 percent), personal guarantee, and sometimes proof of contract, signed lease, or other evidence the equipment will produce revenue. Personal credit and personal financial strength carry more weight than they would for an established borrower.
Does the dealer get the loan funds, or do I?
Funds go to the seller directly in nearly all equipment financing. The lender wires the agreed amount to the seller after you sign the acceptance documents. You never see or handle the loan funds. This protects both the lender and you from misapplication of proceeds.
What if the equipment cost on the invoice is higher than what we discussed?
Tell us before signing. Lenders fund up to the loan amount approved. If the invoice exceeds approval, you either bring additional cash to close the gap or request a re-underwrite at the higher amount.

How we route the decision

The financing structure that fits depends on the actual situation. Below are the most common decision branches we walk through with buyers, in plain "if X, then Y" form.

If You plan to bundle attachments with the base equipment
Then Get them all on a single bill of sale and single paper. Bundled financing typically costs 50 to 100 basis points less than financing the base unit and adding attachments separately.
If You are buying equipment from a private seller
Then Use a title services provider or escrow for the title transfer. The lender will not fund until title is clear; an escrow arrangement protects both buyer and seller during the title transfer window.
If You plan to cycle equipment every 36 to 48 months
Then A true operating lease with FMV residual often beats loan or EFA structures. The lower payment over a shorter term, with return option at the end, fits the use case.
If You have a signed customer contract that the equipment will fulfill
Then Include the contract in the application. Contract-backed equipment finance typically prices 50 to 150 basis points better than capacity-build financing on equivalent credit.
If You operate seasonally with revenue concentrated in specific months
Then Ask for seasonal payment structures (skip payments in off-months, or ramped payments aligned to revenue). Many ag and landscape programs offer these at standard rates.

Timeline expectations

What actually happens day-by-day, from application to equipment in service. Most buyers underestimate one or two of these steps; knowing them up front prevents surprises.

Full underwriting on complex deals
5 to 10 business days
Larger transactions ($500K+) or specialty deals (medical imaging, aerospace, mining) often require deeper underwriting. Plan funding date 2-3 weeks out for these.
Placed-in-service date documentation
Same-day as commissioning
For Section 179 and depreciation purposes, the placed-in-service date is when the equipment is delivered, installed, and operationally ready. Document this date carefully for tax purposes.
Insurance binder issuance
Same-day to 24 hours
Commercial auto and equipment insurance binders typically issue same-day from existing carriers. New policies for new businesses can run 2-5 business days to bind.
Soft-pull pre-qualification turnaround
1 to 4 hours during business hours
Soft-pull pre-qualification surfaces lender matches and indicative rates within hours, without affecting credit score.
CARB compliance verification (California)
1 to 5 business days
California off-road diesel equipment requires CARB compliance verification. The DOORS database lookup is same-day; full compliance certification for transferred equipment runs days.
Wire transfer cutoff times
Typically 2-3pm PT / 5-6pm ET
After cutoff, wire processes next business day. Late-Friday signings often delay funding until Monday or Tuesday.

Cost stack: what total ownership actually includes

The equipment purchase price is one line on the financed amount. The actual cost of ownership over the life of a first business financial services deal includes the items below. Buyers who only budget for the purchase price often hit cash-flow surprise within the first 12 months.

  • End-of-term residual or buyout. Lease structures: fair market value buyout at term end (FMV lease) or stated residual amount (TRAC lease). Loan/EFA structures: $1 buyout or no buyout. Plan for this from day one on lease structures.
  • Software licenses. CAM, design, control, and operational software. Often subscription-based with annual renewal. Can run $5,000 to $50,000+ per seat depending on equipment category.
  • Documentation and dealer fees. Lender doc fee runs $150 to $1,500. Dealer doc fee varies. Both may roll into financed amount or pay at signing.
  • Operator training. Manufacturer-provided or third-party operator training. Runs $1,500 to $25,000 depending on equipment complexity. OSHA-compliant training required on many categories.
  • Tooling and accessories. Cutting tools, attachments, fixtures, and accessories specific to the equipment. Often quoted separately from base equipment. Can run 10 to 40 percent of equipment cost.
  • Insurance premiums. Commercial equipment insurance with lender named as loss payee. Annual premiums run 1 to 5 percent of equipment value depending on coverage and equipment category.
  • Operating consumables. Recurring costs not included in the equipment purchase: fuel, fluids, filters, tools, parts. Equipment-specific.
  • Storage and security infrastructure. Indoor storage, security systems, and theft-prevention measures. Particularly important for landscape, construction, and small equipment frequently stored outdoors and at job sites.
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Reviewed by

Ed Stapleton Jr.

Founder & Editor

Ed Stapleton Jr. runs Fund My Equipment. Every page on this site is written and reviewed by Ed.

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