Equipment finance access comes through three main channels: OEM captive lenders, independent equipment finance companies, and brokers who shop across multiple lenders. Each has trade-offs.
OEM captives
Captive lenders are owned by equipment manufacturers. Examples:
- Caterpillar Financial
- John Deere Financial
- Komatsu Financial
- Volvo Financial Services
- Daimler Truck Financial
- Kubota Credit
Pros:
- Promotional rates on new equipment of their brand
- Fast approval through standardized dealer process
- Single point of contact for equipment + financing
- Manufacturer expertise on the specific equipment
- Sometimes longer terms than independents
Cons:
- Locked to that manufacturer’s products
- Used equipment financing usually limited to their brand
- Promotional rates can be offset by inflated equipment pricing
- Less flexibility on credit and structure
Independent equipment finance companies
Independent lenders are not affiliated with manufacturers. Examples include:
- National companies (CIT, First Citizens, Marlin)
- Bank-affiliated equipment divisions
- Specialty industry lenders
- Mid-market independent lessors
Pros:
- Brand-agnostic financing
- Multiple equipment types in one master facility
- Flexible structures (loans, leases, EFAs, $1 buyout)
- Used equipment more readily financed
- Cross-brand fleet financing
Cons:
- No promotional manufacturer rates
- Direct shopping required (no integrated dealer experience)
- Larger lenders may not be flexible for smaller borrowers
Equipment finance brokers
Brokers shop your deal across multiple lenders. They earn commissions from the funded lender, usually 1-3% of loan amount, included in the rate.
Pros:
- Single application, multiple lender quotes
- Knowledge of which lenders fit specific scenarios
- Useful for borderline credit or unusual deals
- No upfront cost to borrower
Cons:
- Commission baked into rate (usually 1-3%)
- Quality varies widely; some brokers are excellent, some are not
- FTC disclosure requirements often unclear
- Broker incentives may not align with borrower (push deals where commission is higher)
Which channel for which scenario
| Scenario | Best channel |
|---|---|
| Buying new equipment from one OEM | OEM captive (especially with promo rate) |
| Buying used equipment from dealer | Independent or captive (if same brand) |
| Mixed-brand fleet | Independent |
| Borderline credit | Broker (shops multiple) |
| Specialty industry (cannabis, vintage) | Specialty lender or broker |
| Repeat purchases over time | Independent with master facility |
| Auction purchase | Independent with pre-approval |
| SBA-backed deal | SBA-preferred lender (independent or community bank) |
FTC compensation disclosure
Brokers must disclose their compensation arrangement under FTC rules. If a broker is reluctant to discuss how they get paid, that is a red flag.
Common arrangements:
- Commission paid by lender (most common; included in rate)
- Origination fee paid by borrower
- Spread between borrower’s quoted rate and lender’s actual rate
Ethical brokers explain compensation upfront.
Shopping multiple channels
For larger deals, consider getting quotes from all three:
- OEM captive offer at the dealer
- Independent lender quote
- Broker-shopped quote
Compare total cost (rate + fees + structure). Choose the best fit. Use competitive quotes as leverage.
Action steps
- Identify your scenario from the table above
- Consider getting quotes from at least two channels
- Ask each lender or broker how they are compensated
- Compare total cost (rate × term + all fees), not just monthly payment
- Apply with us and we will route to the most appropriate channel
